§ orientation · index.md
Meridian Coffee — rebrand
v14 · updated 2m ago last edited by Priya's Claude
This is the home page every teammate's Claude reads first. What this client project is, where things live, and how to keep it tidy.
Studio North workspace · lead: Dana · team of 4 · kicked off 2026-06-02.
What's in here
- current-state.md — where the project actually stands. Read first.
- inbox.md — messy captures from anyone. Triaged weekly.
- brand-voice.md — how Meridian sounds. Claude follows this when drafting.
- decisions/ — durable client choices, dated, with the why.
- plans/ — current work. One file per plan.
- meetings/ — notes from client calls.
- stakeholders.md — who's who on the client side.
Right now
- Phase: identity locked, launch prep — see plans/current-plan.md
- Next client call: Thursday — agenda in meetings/
- Open inbox items: 4
House rules for Claude
- Put new captures in
inbox.md. Don't make new top-level files without asking.
- Client decisions go in
decisions/ with a date and the alternatives considered.
- Match
brand-voice.md in anything drafted for Meridian.
- Keep dates in ISO format (2026-07-06).
FOR CLAUDE
new teammate? have them read this page + current-state.md first.
§ capture · inbox.md
Inbox
v31 · updated 14m ago last edited by email capture
Anyone on the team drops things here — in a chat, or by forwarding an email. The maintenance agent files them weekly.
This week
- [ ]client asked if the new mark works at 16px — favicon check
- [ ]fwd: "RE: packaging vendor quote" — from Dana's email, needs a decision
- [x]palette v3 approved → decisions/palette.md
- …plus a pile of half-thoughts(4 more)
Sort me
↓ the maintenance agent moved these here for review. Confirm or send back.
- [ ]"Meridian's CMO prefers Thursday calls" — stakeholders.md?
- [ ]"no exclamation points, ever" — brand-voice.md?
CAPTURE
forward emails to this wiki's capture address — they land here.
§ status · current-state.md
Current state
v18 · updated yesterday last edited by maintenance agent
identity lockedon track
Wordmark, palette, and voice approved. Launch prep underway. Public reveal target 2026-08-01.
This week
- [x]palette v3 signed off by client (see decisions/)
- [ ]packaging vendor quote — waiting on Meridian ops
- [ ]launch-channel plan draft for Thursday's call
Blocked / waiting
- Legal review of the new tagline — with Meridian's counsel since 2026-07-01.
- …owners, timeline, and the full status history below
REVEAL
public launch target: 2026-08-01.
§ decision · decisions/launch-channel.md
Launch channel — earned press first
v1 · updated just now last edited by Marco's Claude
decided2026-07-03
Reveal goes earned press + owned channels first; paid follows two weeks after, once the story lands.
Why
- Meridian's audience distrusts ads; the founder story is the asset.
- Budget stretches further amplifying coverage than buying reach cold.
- Client's CMO explicitly asked for this sequencing on the 06-26 call.
What we considered
- Paid-first blitz. Fastest reach, weakest story.
- Simultaneous everything. Splits the team across too many deliverables for one week.
- …and a few more we ruled out(2 more)
§ people · stakeholders.md
Meridian stakeholders
v7 · updated 3d ago
JR
June Reyes · CMO · final sign-offPortland · GMT-8
What matters to June
- Thursday calls only. Never book Mondays.
- Wants options framed as trade-offs, not recommendations.
- Founder story is sacred — don't polish it into blandness.
- …ops contact, counsel, and the founder's pet peeves(3 more people)
HANDY
new teammate? read this before your first client call.
§ voice · brand-voice.md
Brand voice
v5 · updated last week
The short version: Meridian sounds like a knowledgeable friend at the counter — warm, specific, never breathless. Every Claude on this project drafts in this voice.
Do
- Name the farm, the roast date, the process. Specificity is the brand.
- Short sentences. Room to breathe.
- Say "we" — the founders still pull shots on Saturdays.
Don't
✗ "Unlock a world of flavor!"
✗ exclamation points, ever
✓ "This one tastes like a plum that studied abroad."
- …vocabulary list, sample captions, and the words June banned
§ plan · plans/current-plan.md
Launch prep plan
v11 · updated 2026-07-05
One plan file, always current. Owner, status, next step, blockers.
Workstreams
press kit — Priya · drafting · next: founder Q&A
packaging — Dana · waiting on vendor quote
site refresh — Marco · in build · next: copy pass in brand voice
- …social rollout, email sequence, launch-day runbook(3 more)
- …timeline, dependencies, and the risks we're watching
RULE
if it's not in the plan file, it's not happening.
§ meeting · meetings/2026-07-06.md
Client call · Jul 6
v2 · updated 1h ago last edited by Dana's Claude
Decided
- [x]palette v3 approved — June signed off live
- [x]launch channel: earned press first → decisions/launch-channel.md
Action items
- [ ]Priya: founder Q&A draft to June by Thursday
- [ ]Dana: chase the packaging quote
Worth remembering
June pushed back on "artisanal" — banned word, added to brand-voice.md. She lit up at the plum line. More of that.
- …full notes & who said what